Investing for the first time can be daunting, but it’s crucial for financial empowerment. Women have made strides in managing finances, yet there’s still a gap in first-time investments.

Recent research reveals that 67% of women are venturing beyond retirement accounts, up from 44% in 2018. Additionally, Our 2022 survey indicates that 80% of women prefer leading their family's financial decisions. Still, first-time investments remain a challenge, with women often investing less frequently than men. The gender pay gap and racial wealth gap continue to persist.

These disparities stem from various factors, including a lack of visible representation in finance. The investment world remains predominantly white and male, with women making up only 23% of certified financial planners, and less than 5% being Black or Latino. This makes it harder for many women to step into investing.

Vivian Tu is a beacon for aspiring investors. As a former Wall Street trader and an advocate for financial literacy, she aims to demystify money management for diverse groups. Known as YourRichBFF on social media, she has shared her insights with millions, teaching them how to save and invest effectively.

Vivian emphasizes the importance of recognizing that financial landscapes differ for younger generations. In today’s economy, one must navigate unique challenges as a first-time investor and when preparing for retirement. She advises establishing a solid plan tailored to these realities.

Finding a relatable mentor can also be transformative. Vivian recalls how her first boss on Wall Street guided her. The key takeaway? “You can only save and invest based on your earnings, but you can always increase your income.”

In our latest segment, we address audience questions on how to present your services authentically and whether home renovations are wise before selling. This week’s money tip highlights five essential questions to consider before merging finances with a partner.